PPC Consultation

You must be familiar with sponsored links that appear on top of the pages in search engine results or the ones that appear on the sidebar. These sites obtain higher rankings through money. Pay Per Click (PPC) is a kind of internet advertising in which the advertisers pay the hosts when their sites are clicked. So, higher the ranking, greater the amount of money.

 

However, the greatest advantage of PPC is increased web traffic within a short span of time. But the real challenge lies in converting them into customers. Atlas works in tandem with the major PPC engines like Google Adwords, Yahoo! Search Marketing and Microsoft adCenter. Our SEO team is well-equipped to manage all your PPC campaigns. We constantly monitor consumer behavior and accordingly customize your website.

Our PPC services entail:  

* Formulating effective strategies for each PPC campaign
 

* Choosing the right targeted keywords after carrying out adequate market research
   and analysis
 

* Building attractive Landing Page with the requisite features
 

* Educating the client on website metrics data to help make better informed marketing decisions    based on what site visitors are expecting and looking for  
 

* Developing attention grabbing creative like titles and description for the PPC Ads creation
 

* Providing click fraud management
 

* Keeping the client regularly updated through reports
 

* Tracking the campaign results on a daily basis  

Search Engine Submission is perhaps one of the most reliable ways of popularizing a website. There are in fact two ways of submitting a website to a search engine — you can either submit just one web page at a time, or you can even submit the entire site. The latter is considered redundant nowadays in view of crawlers, bots and spiders that make it easier for the search engines to track these sites.  

* Manually submitting websites to search engines including Google, Yahoo, AOL  and Bing
 

* Keeping the client updated about the latest submissions through emails
 

* Providing tips on how to optimize a site for better rankings in the search
   engines results